Marketing Strategy Customer Relationship Management

Question: Discuss about theMarketing Strategy for Customer Relationship Management. Answer: Introduction: Coles supermarket is a huge company having its prime store sin Australia. It is a chain of supermarkets which provides retail food products and consumer services. This is a widely preferred supermarket in Australia due to the amazing services and goods it provides in a comparatively amazing price. Now the company has 776 supermarkets through entire Australia and has around 100,000 employees working for this company. This is a huge company which used to have a high dominance in Australia with no competitor powerful enough to beat the revenues of thief supermarket giants. The marketing plan of the Coles is an outstanding combination of strategic planning and new techniques and creative ideas for marketing the products. The company has proposed various events and campaigns for marketing their product effectively. The example of the amazing marketing plan was to develop a slogan of prices are down which made the customer attract towards the company for purchasing goods (Ahmed, 2010). Coles is incredibly famous for the branding strategy, it has adopted and the marketing plans it develops. The company uses slogans for attracting the customers frequently and for marketing its products similar to the services it provides. The company developed You will find the best value is tat Coles new world, serving you better, save everyday etc. slogans to attract the customers (Anderson et al. 2010). These slogans did showcase that he company aims to serve the customers at its best and provide the products within budget. The company believed that for attracting the customers, it is important to connect to them while understanding their problems, issues and fulfilling their requirements. Thus the company targeted on providing affordable and efficient services to the customers. As a new enhancement in the plans and strategies of marketing, the company started an online platform for selling groceries (Slater et al. 2007). The company was able to understand the use of technology in providing better and efficient services to the customers with less pressure. The company developed an online website and an eCommerce platform to distribute its goods. There were fresh and clean items sold on the online website and this platform contributed in enhancing the sales of the company. Also as the marketing plan and strategy, the company has used various strategies to market the product on a global platform. The company consists of numerous stores throughout entire Australia which is not a small deal (Gk, 2009). The company has managed to grow efficiently while enlarging each division on a slow and health manner. The company has broadened the divisions by making teams and appointing several team leaders and managers to drive those divisions efficiently. The company follows various marketing campaigns and special offers for regular customers to purchase the products. The main aim of the company is to serve the customers with reliable and fresh products and build health image among the customers. Due to these amazing marketing plans and efficient services, the company has been able to build long term and efficient brand image. This has led the company to grow and sustain in the market. Due to the innovative and creative ideas and solutions, the company has been able to serve the customers with their requirements and needs. The main idea behind marketing the products was to develop its own products (Terho Halinen, 2007). The company not only used to sell the products from other manufacturers but also it develops the products under its own brand and sells these products under its own label. The company has developed products which are available in affordable and comparatively low prices in comparison to the other products and developers. The company has products under the brand as Coles, Coles Smart Buy, Coles Finest, Coles Green Choice etc which includes various products for the customers. The companys marketing plan to promote healthy and organic food also had a significant improvement and rise in the revenue of the company. Coles launched various products in the grocery stores as well in the organic department for attracting the customers while providing healthy products (Stankovic Djukic, 2015). The marketing plans that Coles adopted were significantly growing along with time. From launching its own product range in affordable prices to development of online platform for selling goods, everything under the marketing and promoting of the products worked well. The company enjoys huge success all over Australia and is a widely adopted supermarket chain. The company has developed an amazing brand image which will help it in sustaining the competition and the substitute products. The company has developed in numerous cities of Australia and has spread its dominance all over the market. References: Ahmed, A.M.M.B. (2010) Customer relationship management through communication strategy, International Journal of Customer Relationship Marketing and Management, 1(3), pp. 1526. Anderson, J., Kupp, M. Vandermerwe, S. (2010) Good business makes poor customers Good Customers, Business Strategy Review, 21(4), pp. 4651. Gk, O. (2009) Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis, Industrial Marketing Management, 38(4), pp. 433439. Slater, S., H., G., Tomas, M., Olson, E. M. (2007). On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets. Journal of the Academy of Marketing Science, 35(1), 517. Stankovic, L. Djukic, S. (2015) Strategic innovation portfolio management, Marketing, 46(4), pp. 252262. Terho, H. Halinen, A. (2007) Customer portfolio analysis practices in different exchange contexts, Journal of Business Research, 60(7), pp. 720730